What makes Elder Law Media different?
Unlike generalist agencies that treat elder law as just another practice area, we live and breathe elder law marketing. We understand the unique challenges—from complex family dynamics to anxious adult children researching options for their parents.
Our AI-forward methodology is designed for today's transformed landscape. While other agencies are catching up to AI disruption, we're already helping elder law firms leverage these changes to connect with families who need them most.
One specialized team delivering one cohesive solution—eliminating vendor juggling while building compounding value over time.
Why don't you offer fixed deliverable packages?
Most agencies sell rigid packages—exactly 2 blog posts, 12 social posts—regardless of what your firm actually needs that month.
We put strategy first. Your retainer gives you our full expertise applied wherever it drives the biggest impact. One month we might create a landing page for your workshop. The next, an email sequence targeting adult children of aging parents—because that's what moves the needle for your practice right then.
Bottom line: Your investment works harder because we're always focused on what matters most for your firm's growth right now.
Do you handle website development?
Yes! We build all websites on the Duda platform, which consistently outperforms WordPress and other popular CMSs. Duda just broke their own industry-leading record, with their latest technical improvements delivering an incredible 82% pass rate on Core Web Vitals—compared to WordPress at just 45%*.
This means faster loading, higher search rankings, and better user experience for families researching your services. When people are stressed and looking for legal help, you don't want a slow website driving them to competitors.
We handle migration from existing platforms plus all ongoing updates and maintenance, so you can focus on serving clients while we ensure peak website performance.
How do you measure success?
We measure what actually grows your practice—not vanity metrics like impressions or website visits, but real indicators that translate to revenue and reputation such as:
Client Acquisition Quality
How quickly prospects move from contact to signed retainer, and the value of cases they bring
Consultation Effectiveness
Whether prospects arrive pre-qualified and ready to move forward, rather than just "shopping around"
Authority Building
When referral sources start sharing your content and prospects mention finding you through your educational materials
Market Positioning
Decreased price objections as families recognize your specialized expertise and unique value
Sustainable Growth
Organic referrals and repeat family engagement (adult children returning for their own planning needs)
Each month, we review these leading indicators and identify specific opportunities to strengthen your market position. When families understand your value before contacting you, everything—from consultations to fee acceptance—becomes significantly easier.
How are you preparing elder law firms for AI-driven search changes?
Families are increasingly getting answers directly from AI platforms like ChatGPT and Google's AI Overviews instead of clicking through multiple websites.
We're positioning our clients for this shift by:
Building AI-Recognized Authority
Creating content that AI systems reference when answering elder law questions
Optimizing for Conversational Search
Targeting natural language questions families actually ask ("What happens if my parent needs nursing home care but has too much money for Medicaid?")
Developing Video-First Content
Educational videos that AI platforms favor and that establish your personal expertise
Ensuring Multi-Platform Presence
Your insights appear whether someone uses Google, ChatGPT, or voice search
The goal: When families research elder law options, AI platforms consistently point them toward your expertise as the authoritative voice in your market.
