Your
High-ROI Elder Law Marketing Partner
In an era where AI is reshaping how clients find and choose attorneys, traditional marketing alone isn't enough. Forward-thinking elder law firms are turning this disruption into their competitive advantage—Is your firm ready?
We're pioneering a new way forward to help you:
- Build a cohesive strategy
- Attract your ideal clients
- Thrive in the Age of AI
Your
High-ROI Elder Law Marketing Partner
In an era where AI is reshaping how clients find and choose attorneys, traditional marketing alone isn't enough. Forward-thinking elder law firms are turning this disruption into their competitive advantage—Is your firm ready?
We're pioneering a new way forward to help you:
- Build a cohesive marketing strategy
- Attract your ideal clients
- Thrive in the Age of AI
About Us
Introducing Elder Law Media, Your AI Era Marketing Partner
In 2024, the legal marketing landscape changed dramatically. Emerging AI tools and shifting algorithms didn't just disrupt the status quo, they revolutionized how elder law firms need to think about connecting with their clients going forward.
That's why we launched Elder Law Media—to ensure firms like yours don't just survive the AI revolution, but thrive in it.
With over 25 years of digital marketing experience spanning Fortune 500 companies to specialized professional services—including a decade focused on elder law—we're pioneering a new approach: one that puts YOU in the driver's seat,
turning AI's disruption into your competitive advantage.

For us, this isn't just business—it's personal.
We know what your clients are going through. As members of the sandwich generation, we've navigated elder care and estate planning for our own families. We understand firsthand how clients search for, evaluate, and choose an elder law attorney they can trust.
That's why we're so passionate about helping firms like yours connect with the families who need you most.
AI Readiness
What's Changing
& What It Means for Your Practice
Getting AI-ready isn't about adopting more technology or automating your marketing—it's about understanding and adapting to how AI is transforming the way families find, evaluate, and choose elder law attorneys.
What's happening...

AI is Making Legal Information Instantly Accessible
Notice how legal information is increasingly available through AI—not just in Google search results, but across various platforms and tools?
Your potential clients are getting instant answers (known as "zero-click" results) without ever visiting a law firm website.
While SEO remains important, its role has fundamentally changed—success now requires a different approach.

AI is Changing How Families Research Attorneys
The traditional path from website visit to phone call or submitting a consult request form is shifting.
Families are increasingly evaluating attorneys across multiple platforms before reaching out—checking reviews, watching videos, and comparing firms.
And when they do make contact, they're often arriving with AI-sourced legal information already in hand.
AI is Making Generic Marketing Content Invisible
With AI transforming how legal information is accessed and delivered, traditional marketing approaches are losing their once tried-and-true effectiveness, leading to decreased website traffic and leads.
Without a distinctive presence that demonstrates your unique value, potential clients have no way to see what makes your practice special—leaving them to choose based mainly on price and convenience.

What this means for your practice...
SEO Isn't Enough Anymore
Publishing legal content optimized for search engines—a strategy that's worked for years—is delivering diminishing returns as AI increasingly answers basic legal questions directly in search results.
Success now requires a dual focus: optimizing content for AI's growing influence across platforms while also building trust by demonstrating what makes your approach uniquely valuable to families seeking help.

You Need to Build Trust First
With AI handling basic legal information, success increasingly depends on building authentic connections that technology can't replicate.
Your practice needs to demonstrate its unique expertise and perspective across all channels where families evaluate attorneys—building trust with potential clients well before they reach out for a consultation

First Movers Will Own Their Market
Forward-thinking firms that adapt to these changes now are positioning themselves to define the standard in their market. As focused specialists, elder law practices have a natural advantage—able to demonstrate their expertise and build authentic connections in ways that set them apart.
The opportunity? Most firms have not yet recognized the full impact of these changes—creating a significant advantage for those who act first.
Our Approach
Building Your Future-Ready Marketing Ecosystem
Ready to unlock your competitive advantage? Rather than cobbling together random tactics or relying on traditional approaches, we'll work closely with you to build a holistic marketing ecosystem that showcases your unique value and keeps you ahead of market changes.
STEP 1:
Building Your Base
Laying a Strategic Foundation

First, we begin with a comprehensive analysis to uncover your unique position:
- Deep dive into your practice strengths and ideal client profile
- Competitive analysis of your market and opportunities
- Strategic keyword research and content planning
- Technical foundation built on Duda's high-performance platform
- Custom design that authentically showcases your expertise
STEP 2:
Creating Connections
Building Integrated Solutions

Next, we implement a cohesive strategy across multiple channels:
- Strategic content that resonates with potential clients' needs
- Client-centric website optimization for visibility and conversion
- Multi-channel digital presence establishment (we go to where your clients are)
- Trust-building assets that demonstrate your expertise
- Consistent messaging that differentiates your practice
STEP 3:
Growing Together
Driving Continuous Evolution

Your marketing ecosystem strengthens through ongoing optimization:
- Regular performance analysis and strategic adjustments
- Content expansion based on engagement patterns
- Reputation management and authority building
- Strategic paid amplification of high-performing assets
- Continuous adaptation to changing AI and market conditions
Pricing
AI-Ready Partnership Plans
Our flexible partnership model delivers measurable ROI by building sustainable marketing assets that thrive in the age of AI. Unlike fixed-deliverable packages that remain static regardless of results, we adapt our priorities to match your practice's evolving needs and opportunities.
Essential
Includes:
Foundation for AI-Era Growth:
Ideal for new solo practitioners and boutique firms ready to establish an authentic, AI-optimized online presence that attracts clients 24/7. We build the digital foundation that positions you for long-term success in an ever-changing digital landscape.
$3,000 /mo
Annual contract, monthly payments
- Custom, High-Converting Website
- Strategic Content That Attracts & Converts
- Local Search Visibility Optimization
- Client Nurture Email Sequences
Grow
Best Value
Advanced Market Positioning:
Perfect for established practices ready to dominate their market in the AI era. We build comprehensive digital ecosystems that connect with potential clients across multiple platforms, harnessing AI's impact to elevate your market position.
$5,000 /mo
Annual contract, monthly payments
Includes:
All Essential Plan Features, plus:
- Strategic Video Content Development & YouTube Authority Building
- Advanced Content Strategy and Creation
- Advanced SEO to Outrank Competitors
- Multi-Channel Digital Presence
- Advanced Email Nurture Campaigns
- Reviews and Reputation Management
Amplify Your Reach
Strategic Growth Acceleration:
Precision-targeted amplification that puts your expertise in front of your ideal prospects at exactly the right moment in their decision journey. Combines the immediacy of paid strategies with our sustainable organic approach.
Add paid media to either partnership plan:
- Search Advertising (Google and/or Bing)
- Social Media Advertising
Starting at:
$1,500 /mo with Essential Plan + ad spend
$1,000 /mo with Grow Plan + ad spend
Flexible implementation options:
- Year-round campaigns
- Strategic initiatives
- Custom durations
Want marketing that evolves with your practice?
Let's discuss how our priority-based approach delivers better results than rigid, fixed-deliverable packages. Schedule a consultation to explore the right fit for your firm.
All Partnership Plans Include:
- AI-Era Strategy with Flexible, Priority-Based Implementation (Not Fixed Deliverables)
- Performance Analytics Tied to Business Results
- Dedicated Elder Law Marketing Strategist
- Secure Duda Website with AWS Website Hosting
- Monthly Strategy Reviews
- Annual Agreement (12-month partnership)
Why forward-thinking elder law firms choose us:
24/7 Client Acquisition
Digital assets that attract prospects while you sleep, not just during events
Results-Driven
Flexible focus on what actually moves the needle each month
AI-Era Readiness
Stay ahead of competitors as client search behaviors rapidly evolve
All-In-One
No juggling vendors or piecing together fragmented strategies
FAQs
Frequently Asked Questions
What makes Elder Law Media different?
Unlike generalist marketing agencies that serve a wide range of legal practices or industries, we are laser-focused on helping elder law firms thrive in the AI era.
Designed for today's AI-transformed landscape, we provide all the marketing services your elder law practice needs in one holistic, cohesive solution. This eliminates the inefficiencies that come from juggling multiple vendors while ensuring your marketing evolves with changing client behaviors.
More importantly, our long-term partnership approach means we're continually optimizing your marketing to build compounding value. We deeply immerse ourselves in your market, adapting our strategies as AI reshapes how families find legal help to ensure you connect with those who need your specialized services.
Put simply: One Specialized Team + One Cohesive Solution = AI Era Success for Your Firm.
Why don't you offer fixed deliverable packages?
Many marketing agencies offer packages with fixed deliverables—exactly 2 blog posts, 12 social posts, etc.—regardless of what would actually drive the best results for your firm that month.
Our priority-based approach is fundamentally different. Instead of rigid quotas, your monthly retainer gives you access to our expertise applied to your most critical marketing needs. One month this might mean creating a high-converting landing page for a new practice area, while the next it could involve developing an email nurture sequence for workshop attendees.
This flexibility ensures we're always focused on the highest-impact activities for your practice's current situation, rather than completing predetermined tasks that may not be what you need most right now. As your practice evolves, so do our priorities—ensuring your marketing investment continues delivering optimal returns.
Do you handle website development?
Yes! We build all websites on the Duda platform, which consistently out-performs WordPress and other popular CMSs. Duda has led the industry in Core Web Vitals performance for years and was the first to achieve an 80% pass rate. This ensures superior performance, security, and search visibility.
If you have an existing WordPress site (or other platform), we'll migrate your content to Duda and enhance it to maximize performance. Our team handles all updates and maintenance, so you can focus on serving clients.
How do you measure success?
We focus on metrics that truly matter—not just numbers, but real indicators of connection and trust. These include:
- How quickly prospects move from first contact to becoming clients
- The quality and depth of initial consultations
- Stories of referral sources sharing your content
- Prospects arriving already understanding your unique value
- Decreased price sensitivity as your authority grows
We'll discuss these indicators as part of our monthly performance and strategy reviews along with recommendations for strengthening your market connection.
- How quickly prospects move from first contact to becoming clients
How long does it take to see results?
While every practice is different, most clients see improved engagement within the first 3-6 months. Building authentic connections takes time—our approach creates sustainable growth that becomes more valuable as AI makes generic content marketing less effective.
Looking for faster results? Our Amplify plan's strategic advertising can help accelerate growth while we build your long-term presence.
How long are your contracts?
We maintain annual partnerships to ensure we can deliver meaningful results. Our focus is on building lasting relationships that help your practice thrive.
What happens if I want to leave?
While we aim to build long-term partnerships, we understand that sometimes circumstances change. Should you decide not to renew your contract, you'll retain ownership of your website and content, and we'll ensure a smooth transition.
Can I upgrade/change plans later?
Absolutely! Your marketing needs will evolve as your practice grows. You can upgrade your plan anytime to access additional services and capabilities.
Explore
Elder Law Marketing in 2025

